5 reasons why you should get your friends into cycling

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<img src="https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?quality=90&resize=620,413" srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?quality=45&amp;resize=1440,959 1440w, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?quality=45&amp;resize=1200,799 1200w, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?quality=90&amp;resize=960,639 960w, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?quality=90&amp;resize=720,479 720w, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?quality=90&amp;resize=576,383 576w, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?quality=90&amp;resize=360,239 360w, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?quality=90&amp;resize=180,119 180w, " sizes="(max-width: 620px) 100vw, 620px" width="620" height="413" class="wp-image-395910 alignnone size-landscape_thumbnail" alt="Challenge road bikes" title="Challenge road bikes" />
<p><span style="font-weight: 400">If you’re anything like us, you struggle not to share how great cycling is with pretty much everyone you meet.</span></p>
<p><span style="font-weight: 400">Exasperated friends may roll their eyes and think you’re completely daft for cycling 100 miles to another city rather than just driving – but the thing is, they simply don’t know what they’re missing.</span></p>
<p><span style="font-weight: 400">Cycling evangelists often find a way to congregate, usually on the weekend club ride or similar. But perhaps there’s still a quiet hankering in your heart to get your friends on board.</span></p>
<p><span style="font-weight: 400">Helping your close friends catch the cycling bug comes with plenty of benefits. We’ve teamed up with <a href="http://bit.ly/BRChallenge" target="_blank" rel="noopener noreferrer">Challenge Bikes</a>, whose range starts at £229.99, to identify five reasons to spread the cycling love.</span><br></p>
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<span class="listicle__count">1</span>
<h3 class="listicle__title heading-3">You’ll motivate each other</h3>
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bikes"></source></source></source></source></source></source></source></source></source></source></source></source></source></source></picture>
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<figcaption class="wp-caption-text"><span class="caption-copy"><i class="icon-arrow icon-camera-circle"></i> Riding with friends helps keep you motivated.</span></figcaption><span class="im-image-caption"> <i>Challenge</i></span>
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<p><span style="font-weight: 400">We’ve all been there. It’s stupid o’clock in the morning, the bed’s cosy, and maybe you’ll just skip the ride today and sleep longer. But you can’t let your friend down. </span></p>
<p><span style="font-weight: 400">When you know someone’s waiting for you, you’re more likely to get going, and by holding each other accountable you can achieve your goals together. </span></p>
<p><span style="font-weight: 400">Plus what’s more motivating than having someone to compare <a href="https://www.bikeradar.com/news/strava-leaderboards-routes-subscription/">Strava segments</a> with?</span><br></p>
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<span class="listicle__count">2</span>
<h3 class="listicle__title heading-3">It’s really rewarding</h3>
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<figcaption class="wp-caption-text"><span class="caption-copy"><i class="icon-arrow icon-camera-circle"></i> Watching your friend’s confidence grow is really rewarding.</span></figcaption><span class="im-image-caption"> <i>David Marcu / Unsplash.com</i></span>
</div>
<p><span style="font-weight: 400">Perhaps you have a friend who never learned to ride a bike, or who hasn’t ridden since childhood. </span></p>
<p><span style="font-weight: 400">While experienced cyclists may baulk at the idea, it’s not that uncommon for someone to have barely turned a pedal since being a teenager. </span></p>
<p><span style="font-weight: 400">That doesn’t mean bike rides are off the table, though. Helping a friend move past their wobbles and seeing their confidence grow is a fantastic feeling. </span></p>
<p><span style="font-weight: 400">You can help them learn a new skill that will open up a lot of doors for them, and then share in their adventures!</span></p>
<ul>
<li style="font-weight: 400"><a href="https://www.bikeradar.com/features/routes-and-rides/tips-for-riding-with-inexperienced-cyclists/"><span style="font-weight: 400">Tips for riding with inexperienced cyclis</span></a></li>
</ul>
<div class="listicle">
<span class="listicle__count">3</span>
<h3 class="listicle__title heading-3">It’s good for them</h3>
</div>

<div class="image-handler__container image-handler__container–aspect" style="padding-bottom: calc(100% / 1.501210653753);">
<picture><source media="(max-width: 320px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?webp=true&amp;quality=90&amp;resize=299%2C199, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?webp=true&amp;quality=45&amp;resize=599%2C399 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?webp=true&amp;quality=45&amp;resize=899%2C599 3x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?webp=true&amp;quality=45&amp;resize=1199%2C799 4x" type="image/webp"><source media="(max-width: 320px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?quality=90&amp;resize=299%2C199, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?quality=45&amp;resize=599%2C399 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?quality=45&amp;resize=899%2C599 3x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?quality=45&amp;resize=1199%2C799 4x" type="image/jpeg"><source media="(max-width: 375px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?webp=true&amp;quality=90&amp;resize=354%2C236, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?webp=true&amp;quality=45&amp;resize=708%2C472 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?webp=true&amp;quality=45&amp;resize=1064%2C709 3x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?webp=true&amp;quality=45&amp;resize=1418%2C945 4x" type="image/webp"><source media="(max-width: 375px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?quality=90&amp;resize=354%2C236, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?quality=45&amp;resize=708%2C472 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?quality=45&amp;resize=1064%2C709 3x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?quality=45&amp;resize=1418%2C945 4x" type="image/jpeg"><source media="(max-width: 425px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?webp=true&amp;quality=90&amp;resize=404%2C269, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?webp=true&amp;quality=45&amp;resize=809%2C539 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?webp=true&amp;quality=45&amp;resize=1214%2C809 3x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?webp=true&amp;quality=45&amp;resize=1619%2C1079 4x" type="image/webp"><source media="(max-width: 425px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?quality=90&amp;resize=404%2C269, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?quality=45&amp;resize=809%2C539 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?quality=45&amp;resize=1214%2C809 3x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?quality=45&amp;resize=1619%2C1079 4x" type="image/jpeg"><source media="(max-width: 589px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?webp=true&amp;quality=90&amp;resize=554%2C369, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?webp=true&amp;quality=45&amp;resize=1107%2C738 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?webp=true&amp;quality=45&amp;resize=1661%2C1107 3x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?webp=true&amp;quality=45&amp;resize=2214%2C1476 4x" type="image/webp"><source media="(max-width: 589px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?quality=90&amp;resize=554%2C369, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?quality=45&amp;resize=1107%2C738 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?quality=45&amp;resize=1661%2C1107 3x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?quality=45&amp;resize=2214%2C1476 4x" type="image/jpeg"><source media="(min-width: 992px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?webp=true&amp;quality=90&amp;resize=620%2C413, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?webp=true&amp;quality=45&amp;resize=1239%2C826 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?webp=true&amp;quality=45&amp;resize=1859%2C1239 3x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?webp=true&amp;quality=45&amp;resize=2478%2C1652 4x" type="image/webp"><source media="(min-width: 992px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?quality=90&amp;resize=620%2C413, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?quality=45&amp;resize=1239%2C826 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?quality=45&amp;resize=1859%2C1239 3x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?quality=45&amp;resize=2478%2C1652 4x" type="image/jpeg"><source media="(min-width: 768px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?webp=true&amp;quality=90&amp;resize=407%2C271, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?webp=true&amp;quality=45&amp;resize=815%2C543 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?webp=true&amp;quality=45&amp;resize=1223%2C815 3x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?webp=true&amp;quality=45&amp;resize=1631%2C1087 4x" type="image/webp"><source media="(min-width: 768px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?quality=90&amp;resize=407%2C271, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?quality=45&amp;resize=815%2C543 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?quality=45&amp;resize=1223%2C815 3x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?quality=45&amp;resize=1631%2C1087 4x" type="image/jpeg"><source media="(min-width: 590px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?webp=true&amp;quality=90&amp;resize=555%2C370, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?webp=true&amp;quality=45&amp;resize=1110%2C740 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?webp=true&amp;quality=45&amp;resize=1667%2C1111 3x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?webp=true&amp;quality=45&amp;resize=2222%2C1481 4x" type="image/webp"><source media="(min-width: 590px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?quality=90&amp;resize=555%2C370, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?quality=45&amp;resize=1110%2C740 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?quality=45&amp;resize=1667%2C1111 3x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?quality=45&amp;resize=2222%2C1481 4x" type="image/jpeg"><img class="wp-image-395861 align size-landscape_thumbnail image-handler__image image-handler__image–aspect no-wrap js-lazyload" data-src="https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Two-female-cyclists-riding-together-c76bc0a.jpg?quality=90&amp;resize=620%2C413" width="620" height="413" alt="Two cyclists riding together" title="Two cyclists riding together"></source></source></source></source></source></source></source></source></source></source></source></source></source></source></picture>
</div>
<div class="caption-hold">
<figcaption class="wp-caption-text"><span class="caption-copy"><i class="icon-arrow icon-camera-circle"></i> There are so many benefits to cycling to share with your friends.</span></figcaption><span class="im-image-caption"> <i>Coen van den Broek / Unsplash.com</i></span>
</div>
<p><span style="font-weight: 400">We all know how great cycling is: it makes you feel physically fitter, it clears your head and relieves stress, and it helps you sleep more deeply. It could even help you live longer… and is <a href="https://www.bikeradar.com/news/cycling-good-for-sex-life/">good for your sex life</a>.</span></p>
<p><span style="font-weight: 400">It’s also a great way to travel quickly and impact the environment less. Why wouldn’t you want to share this with the people you care about?</span></p>
<p><span style="font-weight: 400">If you feel like you need to do some more convincing, check out these </span><a href="https://www.bikeradar.com/advice/fitness-and-training/30-great-benefits-of-cycling/"><span style="font-weight: 400">27 great benefits of cycling</span></a><span style="font-weight: 400">.</span><br></p>
<div class="listicle">
<span class="listicle__count">4</span>
<h3 class="listicle__title heading-3">They’ll spread the word</h3>
</div>

<div class="image-handler__container image-handler__container–aspect" style="padding-bottom: calc(100% / 1.501210653753);">
<picture><source media="(max-width: 320px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?webp=true&amp;quality=90&amp;resize=298%2C199, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?webp=true&amp;quality=45&amp;resize=598%2C399 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?webp=true&amp;quality=45&amp;resize=898%2C599 3x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?webp=true&amp;quality=45&amp;resize=1197%2C799 4x" type="image/webp"><source media="(max-width: 320px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?quality=90&amp;resize=298%2C199, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?quality=45&amp;resize=598%2C399 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?quality=45&amp;resize=898%2C599 3x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?quality=45&amp;resize=1197%2C799 4x" type="image/jpeg"><source media="(max-width: 375px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?webp=true&amp;quality=90&amp;resize=354%2C236, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?webp=true&amp;quality=45&amp;resize=707%2C472 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?webp=true&amp;quality=45&amp;resize=1062%2C709 3x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?webp=true&amp;quality=45&amp;resize=1416%2C945 4x" type="image/webp"><source media="(max-width: 375px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?quality=90&amp;resize=354%2C236, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?quality=45&amp;resize=707%2C472 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?quality=45&amp;resize=1062%2C709 3x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?quality=45&amp;resize=1416%2C945 4x" type="image/jpeg"><source media="(max-width: 425px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?webp=true&amp;quality=90&amp;resize=403%2C269, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?webp=true&amp;quality=45&amp;resize=808%2C539 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?webp=true&amp;quality=45&amp;resize=1212%2C809 3x" type="image/webp"><source media="(max-width: 425px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?quality=90&amp;resize=403%2C269, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?quality=45&amp;resize=808%2C539 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?quality=45&amp;resize=1212%2C809 3x" type="image/jpeg"><source media="(max-width: 589px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?webp=true&amp;quality=90&amp;resize=553%2C369, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?webp=true&amp;quality=45&amp;resize=1106%2C738 2x" type="image/webp"><source media="(max-width: 589px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?quality=90&amp;resize=553%2C369, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?quality=45&amp;resize=1106%2C738 2x" type="image/jpeg"><source media="(min-width: 992px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?webp=true&amp;quality=90&amp;resize=619%2C413, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?webp=true&amp;quality=45&amp;resize=1238%2C826 2x" type="image/webp"><source media="(min-width: 992px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?quality=90&amp;resize=619%2C413, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?quality=45&amp;resize=1238%2C826 2x" type="image/jpeg"><source media="(min-width: 768px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?webp=true&amp;quality=90&amp;resize=406%2C271, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?webp=true&amp;quality=45&amp;resize=814%2C543 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?webp=true&amp;quality=45&amp;resize=1221%2C815 3x" type="image/webp"><source media="(min-width: 768px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?quality=90&amp;resize=406%2C271, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?quality=45&amp;resize=814%2C543 2x, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?quality=45&amp;resize=1221%2C815 3x" type="image/jpeg"><source media="(min-width: 590px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?webp=true&amp;quality=90&amp;resize=554%2C370, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?webp=true&amp;quality=45&amp;resize=1109%2C740 2x" type="image/webp"><source media="(min-width: 590px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?quality=90&amp;resize=554%2C370, https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?quality=45&amp;resize=1109%2C740 2x" type="image/jpeg"><img class="wp-image-395910 align size-landscape_thumbnail image-handler__image image-handler__image–aspect no-wrap js-lazyload" data-src="https://images.immediate.co.uk/production/volatile/sites/21/2019/08/Challenge-road-bikes-693dc83.jpeg?quality=90&amp;resize=619%2C413" width="620" height="413" alt="Challenge road bikes" title="Challenge road bikes"></source></source></source></source></source></source></source></source></source></source></source></source></source></source></picture>
</div>
<div class="caption-hold">
<figcaption class="wp-caption-text"><span class="caption-copy"><i class="icon-arrow icon-camera-circle"></i> Getting more people riding creates more demand for better cycling opportunities.</span></figcaption><span class="im-image-caption"> <i>Challenge</i></span>
</div>
<p><span style="font-weight: 400">It’s the best kind of pyramid scheme. Get your friends cycling, they pass the enthusiasm onto their friends, who then do the same. And so on.</span></p>
<p><span style="font-weight: 400">If we want </span><span style="font-weight: 400">better cycling infrastructure</span><span style="font-weight: 400"> we need to show demand, which means spreading the word to encourage more people to ride instead of drive. </span></p>
<p><span style="font-weight: 400">Close friends are more likely to listen to you than a total stranger, but through our web of connections we can really make a difference.</span><br></p>
<div class="listicle">
<span class="listicle__count">5</span>
<h3 class="listicle__title heading-3">It could save you money</h3>
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<div class="image-handler__container image-handler__container–aspect" style="padding-bottom: calc(100% / 1.501210653753);">
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<figcaption class="wp-caption-text"><span class="caption-copy"><i class="icon-arrow icon-camera-circle"></i> Save money by cycling… and treat yourself to a cycling holiday.</span></figcaption><span class="im-image-caption"> <i>Russ Ellis / SWPix.com</i></span>
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<p><span style="font-weight: 400">Perhaps you’re thinking about taking up a new cycling discipline, and learn the all-important techniques through coaching. </span><span style="font-weight: 400">Or maybe you’re really keen to go on a cycling holiday?<br></span></p>
<p><span style="font-weight: 400">Not only will your friends keep you company, but it’s more cost-effective to do these things together, to share the expense and sometimes with group discounts available.</span></p>
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